Comment 10 September

Animating the issues of US healthcare reform

From this side of the pond, it’s been quite tricky keeping tabs on what exactly is at the heart of the US healthcare reform debate that’s raging in the United States. So, if you take the prose of awa…

Comment 9 September

Moneysavingexpert(ish)

Just imagine if one of the many financial services brands or independent financial advisers — regularly berated by self-proclaimed MoneySavingExpert Martin Lewis — broadcast email content that was so amb…

Comment 3 September

Google’s move heralds dawn of ‘signature interaction’

Restaurants are always on a mission to rustle one up, TV game shows spawned an entire genre of them, and you and me have a unique one. Signatures — whether it’s dishes, tunes or handwritten monikers — a…

Comment 4 July

Anyone for Pogo?

I posted a link to Pogo in a tweet a couple of weeks ago but think he deserves a post on the blog. Aside from the fact that I have a personal preference for the kind of music he is creating, what I…

Comment 19 June

What’s changing, simply expressed

It seems to me that plenty of people I meet in brand communication roles find pinpointing the effects of the transition from promotional communication to communicative promotion pretty vexing. After…

Comment 17 June

Man bites dogma — Round Two

The comment added by BSkyB’s David Wheeldon to the ‘Man bites dogma’ Pay Per View (PPV) post sparked something of a surge to the blog yesterday. David’s comments draw attention to the dilemma facing publish…