Long Read 6 January

Why Starbucks is crafting the perfect branded blend

The latest evolution of its brand visual identity — revealed late yesterday evening (as far as the UK is concerned, that is) — is the kind of project I really admire. Not just because I like the ele…

Long Read 5 July

Why the social web’s good for financial advisers

This is a post that’s been published as an article in this month’s FS Focus — a publication produced by the Institute of Chartered Accountants in England and Wales. I’ll warn you now, it’s fairly lengthy, …

Long Read 13 January

Google, China and my ‘I told you so’ moment

The post’s content is relevant because, today, Google has delivered an absolute blinder of a case study, the consequences of which may be pored over by generations to come. By declaring that it will n…

Long Read 13 October

Was it Twitter wot won it?

The decision by Trafigura’s legal firm, Carter-Ruck, to withdraw its opposition to The Guardian’s right to report the details of a question in the UK Parliament is — of course — important, but it would b…

Long Read 18 August

Twittering technobabble

Meanwhile, Pear’s analysis involved the random sampling of Twitter’s public timeline from Monday through to Friday, every 30 minutes from 11:00 am to 5:00 pm for two weeks. The trouble is, the idea tha…

Long Read 1 August

And now for something completely different

Every now and then, you discover a comedy gem that deserves the biggest, bestest, possible audience. Ladies and gentlemen, here is Superego — a comedy podcast created in the United States that is p…

Long Read 15 July

The reality that shocked the City: There are teenagers.

In fact, I’m still trying to work out why the research note by 15-year-old Matthew Robson caused such a furore. Perhaps it was because it was published by Morgan Stanley? And, if that’s the case, the…

Long Read 29 June

Consumers 0 — 1 Financial Services Industry (FT)

Rather, I’d suggest that RDR delivers the kind of retail financial service industry that today’s industry is willing to deliver, and not one that UK consumers deserve. So the outcome of three years of …

Long Read 15 June

Waving not drowning (and other cliches)

In fact, at the risk of peaking in admiration too soon, I’d suggest that Wave is at least as significant as the printing press. That’s because Google has not just created a whizz-bang application her…

Long Read 13 June

Man bites dogma

This was written a few weeks ago for the blog-in-development at MRM There are two sides to this: On the one hand, Mr Murdoch has always called trends in mass communication correctly; even sparking…