Brand

Long Read 9 April

The difference between brand and branding: Part Three

For many years I settled with a Lamy Safari but, even though the Lamy is an exquisite writer, I was in the market for a family heirloom to hand down to one of my sons. Lamy’s top-of-the-range pens d…

Long Read 27 March

Are brands assuming the mantle of quasi nation states?

Over the past 18 months or so, I’ve become fascinated by the apparent parallels between the dynamics of nation state building and statecraft, and the transnational behaviour and attributes of global a…

Long Read 14 March

How to bring a brand to life

How can you help the next generation of great British designers understand the way that their talent helps businesses build brand reputation and successfully communicate the spirit of a brand through visual, practical and environmental design communication?

Long Read 7 March

The difference between brand and branding: Part Two

I set out to address the question by saying the distinction between the two was that branding enables people to recognise and understand how to navigate your business’s goods, services and o…

Long Read 3 March

The difference between brand and branding: Part One

Emily said she felt that, anecdotally, there was some confusion about the difference between the two and my own experience suggests that she’s probably right. In fact the misapprehension about the d…

Long Read 17 February

Are you motivated by what you think motivates you?

But if you take a look at the video of the talk, Mr Pink offers some stark conclusions about the role of financial incentives as a means of motivating people; conclusions which seem counter-intuitive…

Long Read 2 February

Do marketing communications teams have a future?

Especially the idea that he raises in the third and fourth paragraphs where he poses two questions: what is it that really makes Google Googley (to paraphrase the idea) and, if its usefulness does…

Long Read 6 January

Why Starbucks is crafting the perfect branded blend

The latest evolution of its brand visual identity — revealed late yesterday evening (as far as the UK is concerned, that is) — is the kind of project I really admire. Not just because I like the ele…

Comment 7 October

Is the ‘new’ Gap logo a PR double bluff?

Here’s a thought. What if the uproar about the Gap logo redesign (above) that’s occupying the blogs and tweets of the design community — and beyond — is an elaborate ruse to buy Gap more attention? It’s an…

News 16 July

One minute sentiment tracking survey: BP and you, Round Two

You may remember that, a couple of weeks ago, I invited people to contribute to a survey about sentiment towards BP and politicians associated with the Deepwater Horizon incident. Before I publish…