Brand

Comment 24 November

Why the ‘Aol.’ rebrand is absolutely fine by me

Earlier tonight I posted a comment at the Guardian’s PDA Digital Content blog. I posted it because Wolff Olins’s work on the AOL logo was getting a no-nonsense pasting on the comments board beneath a pos…

Comment 23 November

How to build an (IFA) brand these days

These are visuals that I posted to Slideshare and at MRM over the weekend that was put together for a presentation I delivered last week to a group of independent financial advice (IFA) business…

Long Read 28 March

Nostalgia and the brand consequences of Blitz spirit

Familiarity breeds content: There appears to be a general hankering for a future that mirrors the in-it-together-leave-your-backdoor-open-all-day aura that surrounds late/post-war Britain (think…