Long Read 10 May

Joseph Nye on the future of power

Prof Nye is the chap who coined the phrase ‘soft power’; an idea that was popular within the Clinton administration in the 1990s and — despite the hawkish interlude of the George W Bush presidency — has ret…

Long Read 27 March

Are brands assuming the mantle of quasi nation states?

Over the past 18 months or so, I’ve become fascinated by the apparent parallels between the dynamics of nation state building and statecraft, and the transnational behaviour and attributes of global a…