To create an online financial advice brand, become a follower of fashion
Instead of designing services based on what other financial services brands already do, businesses intent on building an online advice brand should seek inspiration beyond the industry's boundaries.
The Bebanking talk I nearly gave at TEDxCheltenham
I’d meticulously rehearsed my lines — learning the the script off by heart — and was all set to deliver the speech. It went well — for about two minutes. And then my mind went blank. The lines were lost. I…