Strategy

Long Read 9 April

The difference between brand and branding: Part Three

For many years I settled with a Lamy Safari but, even though the Lamy is an exquisite writer, I was in the market for a family heirloom to hand down to one of my sons. Lamy’s top-of-the-range pens d…

Long Read 6 January

Why Starbucks is crafting the perfect branded blend

The latest evolution of its brand visual identity — revealed late yesterday evening (as far as the UK is concerned, that is) — is the kind of project I really admire. Not just because I like the ele…