Our objective was to establish whether there was scope to reduce the investment of time and money required to produce brand communication and, if so, propose a solution.

We discovered that, by adapting branding conventions to reduce the number of sub-branded services and elevate the authority of a new Openwork brand mark, consistent application of common design standards across online and offline channels would save Openwork both time and money within less than 12 months.

Openwork’s executive team approved the plan which is currently in its ninth month of rolling implementation.