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Two apparently contradictory stances from two leading figures at last week's Festival of Marketing.

On the one hand, there's Peter Field lambasting critics of brand purpose while – on the other hand – there's Byron Sharp who argues that the rise of brand purpose suggests that marketers lack such confidence and pride in what they do for a living that they crave a higher purpose than just shifting products and services (see https://www.marketingweek.com/byron-sharp-purpose-death/).