The greenwash detectors

The greenwash detectors

It's been hard to move for the coverage of the 2021 United Nations Climate Change Conference – or COP26 – being hosted in Glasgow at the moment by the UK Government.

Alongside the promises, pledges and pleas of policymakers to tackle the climate emergency, brands have been eager to be seen as playing their part too – certainly in the UK.

And so, across multiple platforms and formats, corporate communications and marketing teams have been seeking to persuade us that they're on the side of the angels.

Naturally, social media sites such as Facebook, Instagram and Twitter feature among the platforms used for this promotional push.

And that's where – an initiative whose backers includes the Arts Council England and Ecotricity founder Dale Vince – comes in.

Because Eco-Bot.Net's mission is to

According to their site, Eco-Bot.Net "exposes corporate greenwashing influence campaigns on social media via sponsored ads and post content from a wide range of heavy-emission companies and sectors.